Fabletics Dallas Grand Opening NorthPark Center

 

We had the honor of capturing the Fabletics Dallas Grand Opening at NorthPark Center through both photography and videography. The event was a full-scale celebration produced by the talented team at Hatch Agency, featuring creative activations, custom buildouts, and unforgettable brand moments. From the custom treats to the interactive stations, this opening was designed to give every guest a premium, one-of-a-kind experience.

 

Event Videography

We produced a dynamic highlight video to showcase every detail of this incredible event — from the energy on the floor to the smiles of guests engaging with the activations.

 

Custom Buildouts & Activations

Hatch Agency transformed the space with creative, on-brand buildouts and interactive elements. Every corner of the event encouraged guests to explore, engage, and connect with the Fabletics brand in fresh and memorable ways.

 

Branded Ice Cream Experience

Guests were treated to custom-branded ice cream — the perfect sweet touch to cool down and enjoy during the festivities. Not only delicious, but also a thoughtful extension of the Fabletics brand.

 

On-Site Embroidery Station

To add a personalized keepsake, attendees could have their items custom embroidered right at the event. This activation gave guests a chance to walk away with something uniquely theirs.

 

Custom Aprons & Floral Bouquets

One of the most-loved elements was the floral cart, where guests curated their own fresh bouquets. To make it even better, they received custom Fabletics aprons to go with their blooms — a creative and stylish pairing.

 

Photo Backdrops & DJ Entertainment

A custom photo backdrop provided the perfect setting for guests to capture memories, while the live DJ kept the energy high with upbeat music throughout the day.

 

This Fabletics Dallas Grand Opening at NorthPark Center was more than a store launch, it was an immersive, brand-driven experience from start to finish. We are thrilled to have documented every moment, bringing the vision to life through both photography and videography.